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Home > Worldwide Security Report > Spotlight

Security for the Affluent Homeowners

ADT unveils Custom Home Gold Service to cater exclusively to the security needs of the affluent homeowner ADT unveils

 

ADT Security Services, a unit of Tyco Fire & Security, announced the introduction of its ADT Custom Home Gold Service platform aimed at providing affluent homeowners with one-on-one, customized security and automation products and services to meet the demands of their lifestyle and home environment.

In addition to customized traditional security services such as burglary, fire, smoke and carbon monoxide alarm systems and services, ADT Custom Home Gold Service includes a selection of home automation offerings including full video services that allow homeowners to look in and record video of their home remotely from anywhere in the world.

¡±For many years, ADT has been helping our comm ercial customers meld emerging technol ogies into their security applications,¡± said John Koch, president of ADT North America.  ¡±with ADT Custom Home Gold Service, ADT brings its experience as a systems integrator into the home, building on its many strengths as the industry leader serving both residential and com mercial customers in the installation, service and monitoring of electronic security solutions in the digital age.¡±

Dedicated, highly trained ADT Custom Home Gold Service security advisors and installation technicians work closely with homeowners to help address their specific security and home automation needs and preferences.  ADT Custom Home Gold Service monitoring is conducted from a specialized facility in Kansas City, Mo., the U.S.A., backed up by the country¡¯s largest network of interconnected security monitoring centers.

ADT Custom Home Gold Service subscribers are given a dedicated telephone number that can connect 24 hours a day, seven days a week to a preferred customer service agent who can respond to questions or concerns.  If more convenient, customers may also contact a customer service agent through a dedicated email address.

ADT has been deploying the ADT Custom Home Gold Service program for the past 16 months, putting the required staffing and infrastructure in place to provide the enhanced level of residential security and automation service, according to Tim McKinney, director of custom home services for ADT in North America.

¡±Affluent homeowners have different lifestyles and needs from the average homeowner,¡± said McKinney.  ¡±They often have more service personnel coming in and out of their homes, security gates, multiple structures and more unique applications.  ADT has established dedicated service and technical staff as well as a proven list of product offerings that can be customized to provide a premium level of service to meet the specific needs of the higher-end residential security market.¡±

 

For more information, please send your e-mails to swm@infothe.com.

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