TITLE: President & CEO

COMPANY: Pixim

HQ LOCATION: California, U.S.A.

NUMBER OF EMPLOYEES: 60

TIME IN JOB: 17 months (as of April, 2009)

MOST MEMORABLE MOMENT IN YOUR

CAREER: I was fortunate enough to be part of the MPEG committee and chair one of the committees. It was rewarding to be part of something that revolutionized the consumer and commercial video business. It was an amazing group of people to work with.

MANAGEMENT PHILOSOPHY: Be highly focused in both markets addressed and technology we invest in; solve customer pain points, and be highly differentiated.

TECHNOLOGY MOTTO: Differentiate or die

STRATEGY TO BEAT THE COMPETITION: We have decided to focus entirely on delighting customers in the video security market. For our competitors this market is just one of many, and, therefore, does not get their full attention.

PRIORITIES THIS YEAR: We are focused but we have two priorities. First, since we have the best technology for reliably capturing video in all lighting conditions, we really need to earn a more appropriate (larger) share of the high-end camera technology business. Second, we are preparing to contribute technology to the more mainstream market.

BEST PERSONALITY TRAIT: I am very open and honest with my team, customers, and myself.

WORST PERSONALITY TRAIT: Some say I can be honest to a fault. My wife says I work too hard. My staff say I make them work too hard.

BEST ADVICE EVER RECEIVED: Trust your instincts.

FROM WHOM: A partner at Tallwood Venture Capital, Ron Yara

FAVORITE GUILTY PLEASURE: In-N-Out Burger

ON THE GLOBAL ECONOMY AND SECURITY: I expect there will be erratic unfavorable and favorable events that give our market a bit of a roller coaster ride over the next two years. There will be credit issues, cautious buyers, stimulus packages, rising crime, and maybe even a terrorist event. Some companies won’t make it, and the ones that survive will come out of this much stronger.

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