TriCipher has announced that a recent TriCipher Consumer Online Banking Study, conducted by Javelin Strategy & Research, reveals that consumers would take advantage of more online banking services if banks provided stronger identity protection. According to survey results, over 88 million online banking customers would switch banks, or reduce online banking usage, if news reports exposed their individual institution as compromised. The survey discovered that banks could dramatically increase their bottom line if they provided customers with identity protection software to securely log in to online banking websites. In fact, not only would an expected 39 million online users increase their online banking activity if their bank offered free identity protection software, but 31 million customers who dont presently bank online would feel safe enough to begin online banking if offered the software. When asked if they would download identity protection software from their financial institution, 62%, or 102 million, consumers said that they would be likely to do so. Consumers willingness to download security software to protect financial information was further confirmed when 69% of respondents, or 113 million consumers, reported having downloaded some form of security software in the last six months.
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