Fargo Electronics, Inc., a global developer of secure technologies for card identity systems, announced a new manufacturer’s suggested retail price of US$3,995 USD for its HDP5000 single-sided ID card printer/encoder (dual sided also available).  Utilizing Fargo’s patented High Definition Printing™ (HDP®) technology, the HDP5000 is Fargo’s fourth-generation reverse image card printer/encoder.

“Reverse image printing has become the technology of choice for high-security, high-volume ID badge applications, with HDP leading the industry,” said Steve Blake, Fargo’s vice president of product marketing for systems and solutions.  “With a breakthrough price like this, we will be able to offer this superior technology to a broader range of card programs.  Customers who couldn’t previously afford the outstanding print quality of reverse image printing will now have a choice.

In addition, the HDP5000 now comes with the industry’s best warranty and service coverage available for a reverse image card printer.  Included is two-year printer warranty; lifetime printhead warranty; and extended warranties are also available.

The HDP5000’s warranty coverage is based on proven reliability.  Cartridge-based consumables load literally in a snap and a simplified design makes it easier to install and operate.  Utilizing fewer moving parts, the HDP5000 is the most compact reverse-transfer printer on the market.  

“We have unreserved confidence in the reliability of High Definition Printing and the design of the HDP5000,” continued Blake.  “As one of the earliest developers of reverse image technology, Fargo has unmatched experience in designing advanced card printing solutions that work reliably.  And our warranties will give our customers the peace of mind they need when producing ID cards.”

The HDP5000 prints ID cards with the highest image quality available.  By printing a reverse image on the underside of HDP Film, then fusing the film to the card surface, the HDP5000 creates an image quality that looks more like a crisp glossy photo than an ordinary ID badge.