This partnership will increase the commercial reach of both companies and will be able to provide customers a true end-to-end solution for managing customer loyalty alongside other applications such as EMV or e-purse.  ANDiS and Loyalty Central are two products that fit together perfectly -- Bell ID’s customers often search for additional applications for their multi-application card management projects, and Phoenix customers need a CAMS system to issue and manage their loyalty cards.  The Bell ID – Phoenix partnership is a response to the finance market, which is searching for commercially viable loyalty programmes as the next step for their EMV migration.  Phoenix offers solutions that are technically advanced in comparison to their competitors, and easy to integrate with the ANDiS system.