ADT Security, Powering Customers with Leading-edge Security Solution

ADT Security Services, Inc., a Tyco International Company, is one of the world’s largest electronic security solutions providers for intrusion, closed circuit television, access control, critical condition monitoring, Electronic Article Surveillance (EAS), Radio Frequency Identification (RFID) and integrated systems. 90% of ADT customers are among of the Fortune 500 companies and 80% are the world’s top 200 retailers. With more than a hundred years of excellence in providing security solutions to customers around the world, ADT continues to maintain its leading position in the highly competitive security market.

ADT Worldwide is the worlds largest provider of electronic security products and alarm monitoring services to residential, commercial, industrial and government customers.  It has more than 130 years of remarkable history.

In Asia Pacific, ADT has a significant market presence.  It offers a sophisticated range of security solutions that can be integrated to provide total solutions to help residential, commercial, industrial and governmental customers, protect their assets by minimizing, controlling and managing their security risks in the dynamic environment. 

ALARM MONITORING

ADT is the world’s largest alarm monitoring company offering 24/7 monitoring service.  It offers both wired and wireless alarm monitoring systems consist of various alarm detectors such as perimeter alarms, point-to-point infrared to detect intrusion, parameter protection using door/window contacts and motion sensor.  Once the alarm is triggered, a signal is sent to ADT 24/7 monitoring center where the security professional will determine the nature of the emergency and immediately respond by alerting the subscribers and/or relevant authorities.  Its security services also cover medical emergencies, duress and police emergencies. 

MotionViewer

ADT MotionViewer, a wireless video intrusion detection system for small and medium enterprise businesses and homes is based on the award-winning Videofied technology.  Built around a dedicated mobile GPRS (General Packet Radio Service) network, MotionViewer combines motion detection with an embedded video camera.  Once any motion is detected, the intrusion detection alarm and the real-time video capture will be transmitted to ADT’s 24/7 monitoring center.  Through instant video confirmation, the monitoring team can respond immediately by alerting the police or by neutralizing the false alarm.  MotionViewer subscribers will be able to receive all intrusion video clips through email or smart mobile phones via mobile GPRS network.

Care Alert

ADT Care Alert is a home medical alert system for the elderly.  It is a two-way voice communication that allows the user to speak to the customer service specialist at the 24/7 ADT monitoring center at the touch of a button on the control panel or a wireless device such as remote wrist transmitter.  This comprehensive elderly care device functions as a medication reminder provides emergency assistance (fall detection and inactivity monitoring) and home security (smoke, gas and flood detection).

RETAIL SOLUTIONS

ADT provides a total customized security technology solution for retailers by integrating Point-of-Sale (POS) exception monitoring, closed circuit television, data mining, intruder alarm and access control solutions.  By integrating cameras with loss prevention hardware and POS software, ADT’s solutions allow retailers to connect video images to live events. 

ADT is also the premier provider of Sensormatic solutions, the world-leading brand of EAS systems in loss prevention.  Some of the key retail solutions include:

Sensormatic Analytics

Sensormatic Analytics powered by Retail Expert offers a comprehensive suite of store business intelligence solutions for retailers to measure their performance objective, manage their store operations and improve their profitability and performance.  Store intelligence gathers key information from data producing systems such as POS, EAS, traffic counters and inventory transaction and organizes them into tables and summarizes into logical group. 

Sensormatic SmartEAS

Sensormatic SmartEAS solutions allow retailers to link and use information from their EAS, digital video and POS systems quickly, accurately and efficiently.  This integrated solution provides retailers real-time intelligence at the store, district or corporate level, and the ability to act on that intelligence quickly.  The SmartEAS solution also provides invaluable operational efficiency tools with the innovative people counting solution that integrates with the UltraLink alarm management system to determine the number of people entering the store.  This information helps management evaluate and refine performance objectives and marketing initiatives, determine the closure rate for merchandise sales, and effectively plan staffing requirements during peak periods.  Other applications include smart alarm management, smart POS integration and smart video integration.

ACCESS CONTROL SYSTEMS

ADT’s range of electronic access control systems ensure that only the authorized personnel have access to the business and can be integrated with other systems such as time and attendance records, and video surveillance.

CEM AC2000 Standard Edition

CEM AC2000 Standard Edition is a powerful and fully integrated access control, alarm processing and photo badging system with innovative features such as enrollment and management of biometric templates, visitor management and vehicles management.  Using distributed intelligence at system levels ensures that in the unlikely event of communications being lost, each sub system continues to operate without the loss of security or transaction information.  Another key feature is its virtually unlimited expansion with a simple addition of CEM Ethernet-enabled controllers or card readers to the network.  Its intelligent card readers come with an LCD display and on-board database offering intelligence at the door.  The reader will continue to operate and store transactions offline, ensuring zero system downtime.

Software House C·CURE 8000

Software House C·CURE 8000 is a security management solution that integrates with critical business applications including CCTV, multiple video systems, visitor management, HR time and attendance and third party devices such as fire alarms, intercoms and intrusion detection system.  Among its many key features are monitoring multiple locations from a single monitoring station, group monitoring points and doors into intrusion zones where the alarm can be easily arm and disarm, remotely activate cameras / doors / other events, assign clearance filter number to personnel that must match the number of the reader in a protected area to gain access, change the operation of the security system based on threat level or define the number of people or what type of person is allow in extremely classified areas.    

Kantech EntraPass Security Software

Kantech EntraPass security software is a suite of high performance software solutions that delivers reliable access control for facilities of every size.  It offers single and multiple workstation access control solutions, supports up to 128 workstations and can control thousands of doors.  Its network architecture-ready allows users to easily manage sites remotely.  With enhanced video integration, it can support real-time video monitoring from one to 16 cameras from different DVRs simultaneously.  EntraPass SmartLink feature enables organizations to interface to most intelligent devices such as CCTV multiplexers, alphanumeric pager systems, LCD panels and video matrix switchers.

VIDEO SURVEILLANCE

With advanced digital video technology solutions that provide customers with control over video surveillance data, ADT video surveillance solutions help reduce business risks, improve business efficiency and enhance operations.

American Dynamics Intellex Digital Video Management Systems

Ameridan Dynomics Intellex digital video management systems can simultaneously record, play back and archive video, text and audio while using sophisticated search functions.  It responds faster to potential emergencies such as motion detection alarm by sending automated email notification to a pre-defined distribution list.  It can instantly find specific video clip based on motion criteria.  Users can record specific events that trigger an alarm based on any motion, crossing a perimeter, changes in light and specific motion exceptions.  The Intellex recording format provides integrity of evidence as the original video images are virtually impossible to alter.

ADT partners with Safety Products business to develop new technologies to strengthen its service offerings, enhance its market position and expand into higher-growth markets.

Tyco Research and Development 

Globally, Tyco has 16 dedicated Research and Development (R&D) centers in the United States, Canada, Europe, South Korea and New Zealand, including the latest centre of Excellence which is a R&D facility that opened in India in November 2008.  The R&D centers focus on new products development and innovative product design for Tycos safety products and security businesses.  

Sensormatic Electronics Corporation Research and Development

80% of the world’s top 200 retailers that use EAS rely on Sensormatic solutions to protect their merchandise.  With a strong focus on innovation, the Sensormatic R&D team of 200 members in the U.S. has a portfolio of hundreds of patents for new technology solutions.  The team focuses on solving customers problems by making their store operations more efficient and less prone to loss.

LATEST INNOVATIONS

Some of the latest innovations from the R&D are:

Software House C·CURE 9000 

This latest product is a powerful security and event management system with special features.  It can control security objects directly from the monitoring station and from graphical CAD maps.  Data field can be manipulated to create dozens of different data views, enable or disable all card holders with one click, or launch video tours from one screen.  Critical security information can be obtained more quickly even in widely deployed systems.  Built with .NET v3.0 technology, it can integrate unlimited number of other business applications with the industry’s most powerful integration platform.   

Sensormatic iREAD™ platform

Sensormatic iREAD platform has won the RFID Excellence in Business award for innovative technology at RFID World 2008.  An item-level RFID platform that provides specific location of items in-store, it is highly scalable and easily deployable perpetual inventory system that uses a minimal amount of hardware.  As it is also backwards compatible with existing EPC Gen 2 readers and tags, it allows the retailers to use a standard EPC reader from any vendor.  iREAD provides a foundation for single infrastructure integrating EAS, RFID and other sensor technologies to improve inventory control. 

Ultra·Max EAS System

The performance of the premier Ultra?Max EAS system has been dramatically improved by incorporating high computation ability through the use of digital signal processing, to allow enhanced detection performance which can either detect over a larger opening width or detect tags with a lower power over the same opening width.

GLOBAL MARKET APPROACH

Understanding the unique security challenges faced by its customers throughout the world, ADT adopts a differentiated market approach to ensure it continues to meet the changing needs of its customers, while at the same time expanding its customer base aggressively.  By focusing sales and marketing efforts in key vertical markets including retailers, banking, governmental, oil and gas, and transportation, it can expand its commercial customer base.  Adopting a vertical market-focused approach enables ADT to effectively target those market segments to differentiate its core capabilities and customized security solutions specific to its customers’ needs. And by leveraging the strengths of its brand and global presence, ADT can acquire new residential customers and pursue opportunities in new and emerging markets, where it can capitalize on the skills and technologies developed in the existing markets.

INTERVIEW

ADT started as American District Telegraph (ADT) 130 years ago when people just started to communicate with one another using electronic devices.  In those days, emergency or security information was transferred between people and companies through telegraph.  Increasingly, more people were using telegraph to inform one anther on urgent matters using ADT service.  As the company evolved with the history, naturally through over 100 years of development, ADT has, now, become the largest electronic security service provider in the world using the latest communication technology.  As one of participation in company’s accomplishment, Robert Zhu, President of ADT Security, Asia Pacific, speaks about ADT’s success factors and its vision in this interview with Amanda Kim, Editor of SecurityWorld INT’L.

“Winning the hearts and minds of satisfied customers with exceptional solutions and exceeding their expectations are our goals.”

Robert Zhu, President, ADT Security, Asia Pacific 

You have a glorious history of more than 130 years in providing security solutions.  What makes it possible for ADT Security to maintain its leading position regardless of its newly-formed competitors?

Having a long history does’t mean a company can compete competitively in modern days.  Innovations and listening to customers’ needs have been the keys to making ADT’s business successful for so long.

It started with the innovation of electronic article surveillance solutions.  For the first time, customers were allowed to touch and feel the products in the shop. However, they soon discovered a problem of shoplifting.  ADT Sensormatic was the pioneer in this area, providing a solution to reduce the shoplifting by introducing innovative security systems.  This concept was quickly adopted by retailers resulting a dominant position for ADT in majority of the markets in retail business.  Through the years, others copied the technology and started to join the race, ADT continues to innovate and introduce more reliable security systems to maintain its leading position.

As business progresses, the company’s philosophy of improving customer service and listening to the voice of customers has been deeply rooted in its business culture.  ADT continues to change its service offerings to address the fast-changing needs of its customers and that is why the company survives for so long.

What inspires you when it comes to customer service?

We are here because our customers need us.  I’m greatly inspired when I learn that our products, services and/or total solutions meet our customers’ needs, and thus, they have become more secure in their homes and/or businesses.  Winning the hearts and minds of satisfied customers with exceptional solutions and exceeding their expectations are our goals.

What has been the biggest achievement of ADT Security so far in terms of contributing to security industry?

The biggest achievement has to be our 24-hour alarm monitoring service.  Many security providers may have now joined in the race to offer this service. But ADT pioneered the alarm monitoring service.  We continue to be the choice of the security provider for many customers around the world.

What most people have is just a stand-alone alarm system.  But what if the alarm goes off and intrusion happens?  That’s when ADT comes in.  Users can install an alarm monitoring device at homes, offices, factories or any other areas that need the protection from unwanted intrusion.  We can connect all alarm systems through the telephone lines, Internet or even wirelessly to ADT’s 24/7 alarm monitoring centers.  And we will respond to the alarm immediately.

As a security specialist business, please tip us off on how we can reduce threats in everyday life.

Security is everyone’s responsibility.  The first step towards reducing threats is to assess the environment and uncover all security risks and challenges.  Secondly, introduce the appropriate security solutions to minimize the risks and address the challenges, whether its retail, commercial, industrial, governmental or residential.  My advice is to start with basic security systems and add on new loss prevention initiatives over the years.  This means customers should select products that allow for easy integration with new systems.  It’s certainly a smart way to ensure they build onto their existing investment.

Please introduce your ultimate vision.

We would like to make the world a safer place.  Our dream is for everyone to live in a world of peace and harmony, free from any crimes.  What the world needs is a security provider who can provide safe and controlled environment, giving peace to everybody.  And we want to be the choice of our customers as their security provider to make the world safer.

     Hong Kong Electronics Fair (Autumn Edition) 2008