Securitas Systems is changing its name to Niscayah. The reason is to create a more distinctive, completely independent identity towards the market. The new brand underscores the companys position as a leading international security partner within technical security.
"The new name Niscayah will make us more distinctive in relation to our customers. The business opportunities will thereby increase. We will find it easier to describe our business concept, business model and our offering. Consequently a change of name is good for business", says CEO and President, Juan Vallejo.
Niscayah means secure and reliable in Sanskrit. It will be perceived as a dynamic and futuristic name clearly demonstrating that the company wants to build a strong long-term brand which underpins the Groups business model.
A distinctive brand reduces the risk of confusion with Securitas. The cooperation between the companies will continue as usual.
Securitas Systems AB is listed on the Nordic list (mid cap) of the OMX Nordic Exchange in Stockholm. The change of name will be formally submitted to the Annual General Meeting for resolution and carried into effect on April 22, 2008, after that the Company will be found on the Nordic list under the company name Niscayah and with the ticker NISC.
For more information, please send your e-mails to swm@infothe.com.
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